The local business visibility checklist.
This is the checklist we run for every founding client. Work through it on your own business. The more boxes you cannot honestly tick, the more visibility you are leaving on the table, in Google and in AI search.
01Google Business Profile
- Profile claimed and verified
- Correct primary category plus relevant secondary categories
- Services, description, hours, and service area filled in completely
- Recent posts and photos, not abandoned after setup
02Website trust signals
- Loads fast and works on mobile
- Clear contact info and a real physical or service-area location
- About page with a real person behind the business
- HTTPS, privacy and terms pages, no broken links
03Reviews
- A steady flow of recent Google reviews, not a stale batch
- Owner responses to reviews, good and bad
- Reviews that mention specific services and locations
04Photos
- Real photos of your work, team, and location
- Images named and tagged so machines know what they show
- Consistent look across website, profile, and social
05Service clarity
- Plainly states what you do, who you serve, and where
- Each core service explained on its own, not buried in a list
- No vague agency-speak, AI cannot cite fog
06NAP consistency
- Identical name, address, and phone everywhere
- Matches your Google Business Profile exactly
- Consistent across the website, social, and directories
07AI visibility
- Structured data (schema) so AI can read what you sell
- Content that directly answers the questions customers ask
- You actually appear when AI is asked for a recommendation in your area
08Citations and mentions
- Listed in the directories that matter for your industry and city
- Mentioned by name across the web, mentions outweigh raw backlinks
- Consistent details everywhere a citation appears
Want us to run it for you?
Start with a free Visibility Check, then we scope the gaps together. No commitment.