Recoil Radar: how we measure AI visibility.
Most agencies cannot explain how AI visibility is measured, so they avoid it. Radar is the methodology behind our Visibility Check. Here is exactly how it works, and why measuring it honestly matters.
How we choose phrases
We start from the real questions your customers ask an AI, framed by service, city, and intent, not keyword tricks. We group them into one tight cluster so the work compounds instead of scattering. A drywaller in Prescott is measured on how people actually ask for a drywaller in Prescott.
Why AI answers vary
AI engines are non-deterministic and partly personalized. Ask the same question twice and the named businesses can change. Gemini, ChatGPT, and Perplexity each pull from different sources and reason differently. Any honest measurement has to account for that variation rather than pretend it does not exist.
Why one search is not success
Appearing once can be luck. Being absent once can be noise. So we do not trust a single pull. We run each phrase multiple times across engines and record a rate, how often you show up, not whether you happened to show up that one time.
How we measure over time
We re-run the checks on a schedule and track the trend: which phrases moved, who is being cited, where you gained or lost ground. That before-and-after is the whole point. Visibility is not a one-time score, it is a direction you can see and steer.
What Radar is, and what it is not
Radar is our internal instrument, not a product you log into and not a vanity score. It exists so the work is measured, not guessed: every recommendation we make is backed by what AI actually said, and every result is something we can show you. You get the evidence and the plan. We keep the engine running behind it.
Common questions
Is Recoil Radar a product I can buy?
No. Radar is the internal instrument we use to measure visibility and guide the work. What you receive is the measurement and the plan, not a separate tool to log into.
Why do AI answers change every time I ask?
AI engines are non-deterministic and partly personalized. Ask the same question twice and you can get different businesses named. That is normal, and it is exactly why a single check is not a verdict.
How do you choose which phrases to measure?
We use the real questions your customers ask, framed by service, city, and intent, grouped into one tight cluster. We avoid vanity keywords nobody actually asks an AI.
How often do you measure?
On a schedule, weekly for active priorities, less often for the rest, so we track a trend instead of a lucky snapshot. The before-and-after is the point.
See your own measurement.
A free Visibility Check is Radar pointed at your business. No commitment.